1 (Nenu Okkadine) is an upcoming Telugu film, which is written and directed by Sukumar. This film is produced by Ram Achanta under their 14 Reels Entertainment banner. This movie will star Mahesh Babu and Kriti Sanon in lead roles. The soundtrack for this movie will be composed by Devi Sri Prasad. He will be working with Sukumar for the fifth time in his career. This film will have cinematography handled by Rathnavelu who had earlier worked with Sukumar for Arya and Jagadam. This film was officially launched on February 12th at 14 Reels Entertainment office in Hyderabad and filming began on April 23rd .
Later it was reported that Sukumar along with cinematographer Rathnavelu were in Bangkok scouting locations and that the major part of filming would take place in Bangkok and It was later announced that the regular filming would take place from April 23rd, and on April 23rd regular filming began in Hyderabad with Mahesh and Kajal taking part in it. The first schedule started with a song been shot on the lead pair. A special set worth 1.5 Crores was built at Annapurna Studios for this purpose. The second schedule of this film began on May 31st at Hyderabad and went on till June 5th, 2012.
Cinematographer R.Rathnavelu in an interview stated that the filming would take place for 20 days in Goa and another schedule of 40 days in Hungary and Germany, for this movie couple of songs would be filmed. After a four month hiatus, filming resumed on October 14th in Goa and it continued till November 1st, 2012, and in March 2013, filming of this movie took place in Hyderabad under the supervision of stunt coordinator Conrad Palmisano, and the foreign schedule to shoot the major action part of the film will begin in June 2013.
It was announced that the film would release in the Sankranti weekend of 2013. But, due to delay in Mahesh Babu’s Seethamma Vakitlo Sirimalle Chettu the film release date was postponed.