Chennai Express will be the first movie to be released the same day in Peru as in India. Screens in Morocco, Germany, Switzerland, Austria, France and Israel have also been locked. The movie will be released in North America across 195 screens, in Britain across 175 screens, in the Middle East 55 screens and 30 screens in Australia.
Shah Rukh, known for his marketing spree, also entered the virtual world with a game based on the movie. The game is titled ‘Chennai Express: Escape from Rameshwaram’.
There is lot of buzz for Chennai Express much before the release. Both Shahrukh Khan and his movie have been trending on the internet this week. SRK is back on the screen after nine month and his fans just can’t wait any longer.
The filmmakers of Chennai Express hope that they will be able to cater to this huge demand from audiences and exhibitors. High expectations for a movie may also be a burden because people always want more.
With Eid being celebrated on Friday, August 9, the demand for the movie tickets this weekend will be even higher. Chennai Express is well timed.
Chennai Express is co-produced by Red Chillies Entertainments and UTV Motion Pictures. This star studded brings back the couple from Om Shanti Om- Superstar Shahrukh Khan and Leggy Lass Deepika Padukone.
Priyamani, who predominantly acts in south Indian cinema is featured in an item song called ‘One, two, three, four’ in Chennai Express.
The movie features Deepika Padukone speaking in a strong stereotypical south Indian accent even when she talks in Hindi. This adds to the humour in the film
Now-a-days, it is very common for most movies to fall into some controversy or the other. Likewise, Chennai Express which has southern elements in the movie was a problem to some south Indians. After the trailers and posters were releases, some people felt that this movie is deliberately demeaning Tamil culture and language.